What are algorithms?
At their core, algorithm is a step-by-step procedure or set of rules for solving a specific problem or completing a specific task. In computer science, algorithms are used in the creation of computer programs to process data, perform computations, and make decisions. Finally, in the context of social media platforms, algorithms act as gatekeepers, deciding which content appears on your screen. By analyzing vast amounts of data, they determine what they believe is most relevant to you based on your behavior and preferences. For instance, search engines like Google rank web pages to match your query, while platforms such as TikTok or YouTube curate video recommendations tailored to your interests. For online stores, algorithms mean they can show you ads to products you are most likely to buy. Pretty efficient, right? Well, yes, most of the time. But it definitely pays off to stay aware of these invisible content curators and remember that, as with other things, benefits are often accompanied by potential risks.
Why do algorithms exist?
Algorithms exist to create structured and efficient digital experiences. Their goals are…
For kids, these goals can translate into exciting discoveries and enhanced experiences. But they also come with risks that require parental oversight and education. By understanding the effects of algorithms, parents can better support their children in navigating digital spaces responsibly.
Timeline of algorithm evolution
2009: Facebook introduces a personalized, algorithm-based feed.
2014: Facebook begins prioritizing native video content and demoting click-bait.
2016: Instagram and Twitter adopt algorithmic timelines.
2020s: TikTok’s “For You” page revolutionizes content delivery with advanced recommendation systems.
Source: Reso Insights, 2024
How algorithms influence kids’ behavior
1. Personalized content vs. Filter bubbles
Algorithms help create tailored experiences for kids online. For instance, a child interested in space might see more science videos, sparking curiosity and learning. However, this personalization can also lead to “filter bubbles,” limiting exposure to diverse ideas. Moreover, according to a 2024 study, social media algorithms may also amplify extremist content, such as misogynistic posts, normalizing discriminating ideologies for young people, or binding them in a false ideology bubble. Teaching children to think critically about what they see online and seek out varied perspectives is key to avoiding narrow worldviews or even radical or potentially dangerous ideas.
2. Balancing engagement and attention
Platforms like TikTok and Instagram use algorithms to keep users engaged with a steady stream of appealing content. The result? According to various studies, excessive use of social media can be related to poor attentional control and higher distractibility. There is no doubt that social media have effect on our children’s – and our own – brains. However, they may also provide opportunities for educative entertainment and relaxation. Parents can support their kids by promoting screen-time management and balancing online time with activities that nurture focus, such as reading or creative hobbies.
3. Encouraging consumer choices
Algorithms often fuel the advertisements and product recommendations that children encounter online. While these ads can be a gateway to discovering new toys, games, or educational tools, they also carry risks, such as promoting impulsive purchases, overconsumption, or the need to own various things in order to fit in. For instance, in-app purchases within games or enticing ads for exclusive items can tempt children to spend money without fully understanding the consequences. Parents can use these moments as teachable opportunities to build their child’s financial literacy. Explain how online ads work, such as why certain products are shown based on browsing history or app usage. Encourage kids to ask questions like, “Do I really need this?” or “Why is this ad appearing?” Additionally, teach kids that some users of social media platforms make content to sell them stuff – maybe even their favorite influencers. That way, kids will be able to think more critically about all content they view, not just hard ads.
4. Discovering new interests
When used thoughtfully, algorithms can open the door to exciting new passions and hobbies for children. Parents can guide their children to use these algorithm-driven tools in ways that encourage exploration and growth. Encourage your child to actively search for topics they’re curious about, whether it’s learning a new skill, exploring a different culture, or diving deeper into a school subject. By taking an active role in this discovery process, children can use technology to expand their horizons rather than simply consuming repetitive content. Still, it‘s also important to balance these opportunities with awareness of the risks. Algorithms may sometimes steer children toward superficial or low-quality content. Teaching kids how to evaluate the reliability and usefulness of what they find online can make a big difference.
What else can parents do?
First and foremost, parents should strive to demystify algorithms for their children. Algorithms aren’t just abstract concepts; they are the engines behind what kids see on platforms like TikTok, YouTube, and Instagram. By explaining how these systems work – such as using past behavior to recommend videos or products – parents can empower their children to engage with digital content critically.
Another critical aspect is teaching children how to influence the algorithms themselves. Platforms often provide tools like “I want to see less of this” buttons or options to follow diverse accounts. Parents can encourage their kids to actively use these features to shape a healthier, more varied digital environment. By seeking out educational content or exploring different viewpoints, children can turn algorithms into tools for growth and learning.
Establishing healthy boundaries is equally important. Algorithms are designed to keep users engaged, so it’s easy for kids to lose track of time. Parents can set limits on screen time, encourage regular breaks, and introduce offline activities that captivate their children’s interests. Apart from that, parents can find a helping hand in digital monitoring tools, such as parental controls – which are also part of our products, including ESET HOME Security. These can assist in managing children's online habits, for instance by restricting potentially harmful websites.
Finally, fostering open conversations about online content can go a long way. By discussing what children are watching and why certain recommendations might appear, parents can promote critical thinking. Questions like, “Do you think this video was recommended because it’s popular or because it matches your likes?” help kids understand the mechanics behind their digital experiences.
By combining education, open communication, and healthy boundaries, parents can turn algorithms from potential risks into valuable tools. The goal is never to remove technology from children’s lives but to teach them how to navigate it wisely and responsibly.
With ESET Parental Control for Android
TRY FREE FOR 30 DAYSDespite being invisible, algorithms play a critical role in shaping the content we and our children see online. But what exactly are algorithms. How do they influence the way kids interact with the internet? And, more importantly, how can parents empower their children to navigate these invisible forces responsibly? Let’s find out together.
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